PROTOTYPE FOR ASHLEY
(Boom Box and Lincoln Park Tickets)
It is important when doing and Crash Course that you have never done before, to keep an open mind and try the best that you can. This is similar to a any creative experience in life. In order to succeed, you must learn to accept that sometimes you won't always get things right on the first try. Learning about empathy, and understanding a consumer is an important part of learning how to become a better innovator, and creator. In this Crash Course, we were instructed to pick a partner we did not know very well, and ask them about their most recent gift giving experience. Using a Crash Course Packet of sorts, we fallowed the video through each step of the creative process. The goal was to eventually enhance the gift giving process to meet the needs of the gift giver. The process starts off with an interview, lasting about 8 minutes. The goal is to somehow get a story or something you didn't know before our of the person you are interviewing, so you may better understand them. My partner, Ashley, said the last gift she gave was to her friend for christmas, and it was Lincoln Park concert tickets. She said that the friend had been the one to introduce Ashely to concerts and got her into them. Ashley also went on to talk about how she missed spending time with her friends ever since she transferred colleges. The second step of the process was to dig deeper in an interview, get out more emotion and reason behind the gift giving process. The thirds step was to "Capture Findings" and figure out the goals and wishes of Ashley. I decided that Ashley's goals were friendship and sharing experiences with her friend. Step for was thinking of Ashley's needs from her point of view and why. I said that Ashley needed to share an experience with her fined because her fined had influenced her and added something special to both their lives by introducing Ashley to concerts, which even since they have attend together all of the time. The next step was to sketch out 5 extreme ways that the users needs could be met through the gift giving process.
The best idea I thought I had was my second idea, of Ashley giving her friend and experience by playing the song by Lincoln Park on a boom box while giving her the tickets with balloons attached. Listening to the music would be a good way for Ashley and her friend to share another experience together. I then reflected on whether the prototype met Ashley's needs, and began to sketch it out. Eventually leading to my prototype (as seen at the top) and sharing my solution with Ashley, who really liked the idea. Overall I believe I met the needs of sharing an experience from my consumer and her friend and met Ashley's emotional needs to feel closer to her friend again.
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